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Director of Demand Generation

First Manhattan is seeking a hands-on Director of Demand Generation to build and scale a modern, data-driven demand engine.

Reporting to the Chief Marketing Officer, this role is responsible for building and executing multi-channel demand generation programs that drive awareness, engagement, and qualified pipeline. This is a highly execution-oriented role for someone who can both design strategy and roll up their sleeves to deliver measurable results.

The ideal candidate brings deep experience in demand generation within financial services, with a strong track record of building programs that drive measurable business outcomes in a lean, collaborative environment.

This role is focused on demand generation and pipeline development – not brand, communications, or content-led roles.

Key Responsibilities:

Demand Generation Strategy & Execution

  • Develop and execute integrated demand generation programs across digital channels (email, paid media, SEO/SEM, content, partnerships, etc.)
  • Build scalable campaigns that drive qualified pipeline, not just activity
  • Partner with content and brand to activate thought leadership into measurable engagement
  • Own campaign planning, execution, and optimization across channels

Pipeline Development & Marketing Contribution

  • Partner closely with business teams to align marketing programs to priority growth areas
  • Develop and manage lead generation and nurturing programs that support pipeline development
  • Ensure strong alignment between marketing activity and downstream conversion
  • Establish clear definitions and processes around lead quality and handoff
  • Drive accountability across teams for timely lead follow-up and conversion

Analytics & Performance

  • Own performance tracking across campaigns and channels
  • Build and optimize dashboards to measure engagement, pipeline contribution, and ROI
  • Continuously test and refine programs based on data and insights
  • Partner with marketing operations to ensure data integrity and reporting consistency

Qualifications & Experience:

  • 8-12 years of relevant experience, with at least 5+ years directly owning demand generation programs, preferably within financial services or a related industry
  • Experience in wealth management, asset management, or alternative investments strongly preferred
  • Experience building or scaling demand generation programs targeting high-net-worth or institutional audiences is highly valued
  • Ideal candidates come from scaled wealth platforms, alternative asset managers, or high-growth RIAs where they have built or evolved a demand generation function
  • Proven track record of building and executing multi-channel demand generation programs that drive measurable pipeline and business outcomes
  • Strong hands-on experience across digital channels and marketing automation platforms (e.g., Marketo, HubSpot)
  • Deep understanding of funnel metrics, campaign performance, and optimization strategies
  • Strong cross-functional collaborator with the ability to translate strategy into execution
  • This is not a pure strategy role; we want someone who is equally comfortable executing and optimizing campaigns
  • Strong ability to influence and partner with senior stakeholders across investment, client, and leadership teams in a relationship-driven organization
  • Proven ability to execute and deliver results – not just design demand generation programs
  • Demonstrated ability to operate independently and take ownership of outcomes in a lean, fast-moving environment


First Manhattan is an equal opportunity/affirmative action employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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